Postcards

PROJECT: CPG food company needed postcards for various promotional occasions, including an after-hours trade show event invitation and new product blogger mailings. MY ROLE: Using existing brand and product assets, design and produce print-ready artwork for the postcards. For the Cravings postcard, it also included photographing and silhouetting the loose product spills and generating 3D product art using Esko Studio.

In addition to layout production, generated 3D renderings of product and photographed snack spills behind logo.

Created all illustrated graphics as well as the layout of this trade show postcard invitation.

I set up this postcard back side in InDesign, including the Nutrition Facts panel (according to FDA labeling standards).

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